Free tool
Loyalty Program ROI Calculator
See how much a loyalty program could add to your annual revenue. Based on real industry benchmarks.
Your cost, not retail price (e.g. $2 for a free $5 coffee)
Industry average is 15–25%. Lower = conservative.
Projected annual impact
Extra visits per year
0
Incremental revenue
$0
Reward cost
$0
Net annual gain
$0
Assumes a loyalty program lifts member visit frequency by the percentage you set. Revenue gain is calculated on the lifted visits at your ticket size, minus reward payouts based on earned stamps.
Frequently asked questions
Is a loyalty program worth it for a small business?
For most small businesses with repeat visits, yes. Industry research shows loyalty members visit about 20% more often than non-members, which compounds quickly. Use this calculator to model your specific numbers.
How is loyalty program ROI calculated?
Incremental revenue equals the increase in visit frequency multiplied by ticket size multiplied by active loyalty members. Net ROI subtracts the cost of rewards earned over the year.
What visit frequency lift should I expect?
Published research puts the average lift at 15 to 25 percent for members versus non-members. This calculator uses 20% as a conservative default. Your actual number depends on your category and how prominent the program is at the counter.
Does this account for the cost of giving away free items?
Yes. You enter the cost of a reward (for example, a $4 free coffee) and the calculator subtracts the projected annual reward payouts from the incremental revenue to show net gain.
Like the numbers?
Turn this projection into reality. KangarooPerks is a free digital loyalty program you can set up in 3 minutes.
Set up your program free